Earticle

초록

영어

These years, mobile internet, a new information communication technology (ICT), is developing quickly, stimulating the rise in demand for such products and services as intelligent terminals and mobile application clients, and in this way the marketing mode based on customer experience becomes popular. By using Customer Choice and Decision-making Theory in economics and investigating the market, this paper puts forward a Customer Experience-based Technology Adoption Model, which better explains the key influencing factors that may lead to the customers’ final purchases under the circumstance of mobile internet. These factors consist of functions, entertainment, practicability, and reasonable pricing. In the end, based on the study result above, this paper points out that in mobile internet the operators should simplify the application functions and improve the entertainment so as to promote the value of customer experience and thus guide the occurrence of purchasing activities of the customers.

목차

Abstract
 1. Literature Review
 2. Model Building and Hypotheses
 3. Research Methods and Result Discussion
 4. Conclusion and the Issues Needing Further Research
 References

키워드

저자

• Zhang Genlin [ School of Management Xi’an University of Science and Technology ]
• Xie Jie [ School of Language, Literature and Law Xi'an University of Architecture and Technology ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605