Earticle

초록

영어

The purpose of this study is to find out the tendency of the new generation’s consumer roles and green consumption behavior for the environmental conservation. This study is also to reveal some fundamental information for an environmental education program which si able to support the new generation consumers to participate voluntarily in an environmental activity. The 500 subjects of this study were selected from the new generation consumers who wre residing in Seoul, 1998. The 414 data wre finally analyzed by Mean, t-Test, ANOVA, and Multiple Regression Analysis. The major findings were as follows: 1) the purchasing roles of the new generation consumer tended to be higher than the citizen participation’s roles. The variables with the higher score for the new generation’s green consumption behavior were in the rank of the isolation of environmental waste, the purchasing behavior of green product, the recycling environmental resource, and citizen’s participating roles in environmental activity. 2) the new generation’s consumer roles showed a significant differences, according to variables for the environmental value, environmental education, and participation of the environmental and societal activity 3) the green consumption behavior for the new generation consumers showed a significant differences, according to sex, environmental value, participation of the environmental and societal activity. 4) the most influential variables for the green consumption behavior of the new generation consumers were in the rank of consumer roles, educational values, and the participation of the environmental activity. As we see above, the consumer education for the new generations needs to focus on consumer’s roles that let them participate voluntarily in environmental and societal activity, as well as practice positively to use green environmental products whenever they select some items in the markets.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 신세대 소비자
  2. 소비자 역할 수행
  3. 녹색소비행동
 III. 연구방법
  1. 연구문제
  2. 조사도구의 선정 및 신뢰도
  3. 조사대상 및 자료수집
  4. 자료분석방법
 IV. 연구결과 및 분석
  1. 조사대상자의 일반적 배경
  2. 신세대소비자의 소비자역할수행 및 녹색소비행동의 일반적 경향
  3. 신세대 소비자의 소비자역할수행
  4. 신세대 소비자의 녹색소비행동
  5. 신세대 소비자의 소비자역할수행에 따른 녹색소비행동
  6. 신세대소비자의 녹색소비행동에 영향을 미치는 제 변인
 V. 결론 및 제언
 참고문헌

저자

• 계선자 [ Sun Ja, Kye | 숙명여자대학교 가정관리학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]

• 간기

  계간

• pISSN

  1738-0391

• eISSN

  2713-9662

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 590 DDC 640