Earticle

초록

영어

This study examines the relationshipsbetween the antecedents of repurchase intention, with special interest in the role of appraisal emotion and recreation motivation for arts attendance. Appraisal emotion is found to have significant influence on perceived value while recreation motivation is found to directly influence appraisal emotion and perceived value. In a addition to customer satisfaction, peripheral service quality is the only factor that directly affectsrepurchase intention. Arts managers ought to focus on improving the whole experience of performing arts.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Research Model
  3.1 Core and Peripheral Service
  3.2 Peripheral Service
  3.3 Appraisal emotion
  3.4 Perceived Value
  3.5 Customer Satisfaction
  3.6 Repurchase Intention
 4. The Analysis of Results
 5. The Analysis of the Research Results
 6. Discussion
 7. Implications and Conclusion
 References

키워드

저자

• Zhichen Qian [ Dept. of Culture and Art Business Administration, Chung-Ang University ]
• Myeonggil Choi [ Dept. of Business Administration, Chung-Ang University ] Corresponding Authors

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005