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제조기업의 시장지향성과 기술지향성이 흡수능력 및 제품개발성과에 미치는 영향에 관한 연구
A Study on the Effects of Market and Technological Orientation of Manufacturing Companies upon Absorptive Capacities and Product Development Performance

첫 페이지 보기
  • 발행기관
    대한안전경영과학회 바로가기
  • 간행물
    대한안전경영과학회지 KCI 등재 바로가기
  • 통권
    제16권 제4호 (2014.12)바로가기
  • 페이지
    pp.263-274
  • 저자
    나상균, 진천
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A239629

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원문정보

초록

영어
The present study is aimed at examining in multilateral ways the structural relationship among technological orientation, market orientation and product development performance of manufacturing companies, which are deemed to be key factors for them to increase absorptive capacities. From the study, it was revealed that: First, in terms of the relationship between market orientation and absorptive capacities, it was made clear by the analysis that the market orientation sought after by manufacturing companies has influence upon their absorptive capacities. Second, with regard to the relationship between technological orientation and absorptive capacities of manufacturing companies, the analysis found that the technological orientation pursued by them affects their absorptive capacities. Third, as for the relationship between absorptive capacities and product development performance, the analysis made it clear that the absorptive capacities of manufacturing companies exerts influence upon their product development performance. Fourth, in respect to the relationship between market orientation and product development performance, it was concluded from the analysis that market orientation produces effect upon product development performances like technological innovation and acquisition of new technologies needed for product development. Finally, regarding the relationship between technological orientation and product development performance of manufacturing companies, it became obvious from the analysis that the technological orientation affects the product development performance.

목차

Abstract
 1. 서론
 2. 선행연구
  2.1 시장지향성
  2.2 기술지향성
  2.3 흡수역량
  2.4 제품개발성과
 3. 연구모형 설정 및 변수 설계
  3.1 연구모형 설정
  3.2 변수 설계
 4. 분석결과
  4.1. 표본설계
  4.2 타당성과 신뢰성 분석
  4.3 연구모형검증
 5. 결론 및 시사점
 6. References

키워드

Technological Orientation Market Orientation Absorptive Capacities Product DevelopmentPerformance

저자

  • 나상균 [ Sang Gyun Na | 원광대학교 경영학부 ] Corresponding Author
  • 진천 [ Chen Tian | 원광대학교 경영학부 박사과정 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    대한안전경영과학회 [Korea Safety Management & Science]
  • 설립연도
    1999
  • 분야
    공학>안전공학
  • 소개
    안전경영에 관한 학문과 기술을 발전,보급,응용하여 안전기술 및 관리기술의 진흥에 공헌하며, 재해예방을 통한 안전사회의 구현을 그 목적으로 함.

간행물

  • 간행물명
    대한안전경영과학회지 [Journal of Korea Safety Management & Science]
  • 간기
    계간
  • pISSN
    1229-6783
  • eISSN
    2288-1484
  • 수록기간
    1999~2025
  • 십진분류
    KDC 530 DDC 620

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