Earticle

초록

영어

The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

목차

Abstract
 I. 서론
  1. 문제의 제기
 II. 이론적 배경
  1. 도시주부의 가치성향
  2. 녹색소비 행동 및 관련연구
  3. 녹색소비 행동에 영향을 미치는 제요인
 III. 연구문제 및 연구방법
  1. 연구문제 설정
  2. 연구모형
  3. 조사도구의 구성
  4. 조사도구의 신뢰도와 타당도
  5. 조사대상 및 자료수집
  6. 자료처리 및 분석방법
 IV. 연구결과 및 논의
  1. 조사 대상자의 일반적 배경
  2. 도시주부의 가치성향, 녹색소비 행동의 일반적 경향
  3. 도시주부들의 개인ㆍ사회적 환경변인이 가치성향에 미치는 영향
  4. 도시주부의 개인ㆍ사회적 환경변인이 녹색소비행동에 미치는 영향
  5. 도시주부들의 녹색소비 행동에 영향을 미치는 변인들 간의 경로모형
 VI. 결론 및 제언
 참고문헌

저자

• 강기정 [ Ki Jung, Kang | 숙명여자대학교 가정관리학과 강사 ]
• 계선자 [ Sun Ja, Jye | 숙명여자대학교 가정관리학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]

• 간기

  계간

• pISSN

  1738-0391

• eISSN

  2713-9662

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 590 DDC 640