호텔 레스토랑 종사자들의 심리적 임파워먼트가 직업존중감과 고객지향성에 미치는 영향
The Effects of Psychological Empowerment on Job Esteem and Customer Orientation of Hotel Restaurant Employees
The concept of psychological empowerment is becoming important in service area, especially food service industry. The purpose of this study identifies the effect of job esteem and customer orientation on hotel restaurant employees’ psychological empowerment. The survey administered 270 samples over 3 months through paper-pencil methods of data collection. Then we conducted the reliability and validity of these factors and confirmed the hypothesis with path analysis. The results of this study are as follows: First, hotel restaurant employee’s psychological empowerment has a significant positive effect on job esteem by significance, self-determination, impact. Second, psychological empowerment factors such as significance, competence, self-determination, impact have meaningful influences on customer orientation. Third, job esteem has a strong effect on employee’s customer orientation. Finally, psychological empowerment has a direct influence on customer orientation and through the mediation of job esteem has an indirect influence on customer orientation. Therefore, hotel restaurant is required to provide psychological empowerment for improving employees’ job esteem and customer orientation.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 심리적 임파워먼트 2. 직업존중감 3. 고객지향성 Ⅲ. 연구설계 1. 연구모형 2. 가설 설정 3. 변수의 조작적 정의와 설문지 구성 4. 조사설계 및 분석방법 Ⅳ. 분석결과 1. 인구통계적 특성 2. 신뢰도 및 타당성 측정 3. 상관관계분석 4. 가설의 검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.