This paper investigate the effect of mannerism from tourism experience on destination choice attributes. The survey results from 448 participants who have travelled in korea 6times per year and data were analyzed by SPSS 18.0. Results between tourism experience and mannerism are summarized as follows: First, self determination and social communication had a significant positive effect on Unconscious which is the one of mannerism sub-dimensions. Second, self advancement had a significant positive effect on stability which is the one of mannerism sub-dimensions. Third, self determination and self advancement had a significant positive effect on passivity which is the one of mannerism sub-dimensions. In terms of relationship between mannerism and destination choice attributes, Mannerism had impact on accessability, economics and convenience. However, it did not have impact on aesthetic, variety. Moreover, unconscious and passivity have influenced on accessability, economics ,and convenience. The implications of this study are presented that as distance, transportation, travel expenditure, other facilities are considered, mannerism has an effect on destination choice attributes but characteristics of destination and tourism attraction factor do not have an effect on destination choice attributes.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광자의 관광경험 2. 관광자의 매너리즘 3. 관광지 선택속성 Ⅲ. 연구설계 1. 연구모형 및 연구가설 2. 조사설계 및 분석방법 Ⅳ. 실증분석 1. 표본의 특성 2. 측정항목 신뢰성 및 타당성 검정 결과 3. 가설의 검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.