카지노인식과 직무특성이 게임동기 및 행동의도에 미치는 영향 - 카지노 딜러를 중심으로 -
Effects of Casino Perception and Job Characteristics on Gambling Motivation and Behavioral Intention - Focusing on Casino Dealers -
The purpose of this study is to examine the relationships among perception of casino, job characteristics, gambling motivation and behavioral intention of casino dealers. To this end an onsite survey was conducted to natives of casino dealers who had participated casino games. The results of this study indicate that casino dealers with positive perception and job characteristics had an effect of intrinsic gambling motivation as excitement, learning and achievement. also both excitement, learning and achievement motivation had an effect on behavioral intention. Therefore the effect of casino dealer’s healthy gambling behavior is expected by increasing degree of ethical industry culture and strengthening evaluation and improvement of ethical management program and ethical education and training program, established industry system of casino industry, based on aggressive will and assist of manager.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.