Earticle

초록

영어

This study is about the new expressive techniques for promotional videos for culture contents and aims to propose a new design model for making effective promotional videos using augmented reality technology and E-museum concepts. Augmented reality is one of the up-rising intelligent information technology, but has been barely used for promotional videos. However the technology enables the interaction between physical objects in the real world and virtual image though digital devices. Augmented reality opens the door for connecting real and virtual world, and invites humans to the virtual environment. There are growing numbers attempt to move off-line culture contents into on-line space. Considering the connection between culture contents and digital environment, more studies about the convergence is necessary in the cultural-art industry, especially for marketing business. Therefore, this study aims to take a brief look at augmented reality technology, and proposes the new experimental model and expressive techniques for cultural-art organizations’ promotional video, which set the experiential learning environment, and enables consumers to take contents actively.

목차

Abstract
 1. Introduction
 2. Related Works
  2.1. Mobile Application
  2.2. Analysis of Augmented Reality
 3. Mobile Augmented Reality (Analysis of Existing Promotional Videos)
  3.1. Promotional video A
  3.2. Promotional video B
 4. The Expressive Techniques of the Experimental Video
  4.1. Design Model the Framework
  4.2. Image Expressive Techniques
 5. The Result of the Experimental Model
  5.1. The Implement Result
  5.2. The Performance Evaluation Analysis
  5.3. Suggestion of the New Expressive Technique Model
 6. Conclusion
 Acknowledgements
 References

키워드

저자

• Ga Ram Choi [ Department of Contents Design, Seoul Women’s University, 621 Hwarang-ro, Nowon-gu, Seoul, 139-774, Korea ]
• Hak Hyun Choi [ Department of Contents Design, Seoul Women’s University, 621 Hwarang-ro, Nowon-gu, Seoul, 139-774, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Smart Home

• 간기

  격월간

• pISSN

  1975-4094

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605