Earticle

초록

영어

With the high-speed development of China's Internet, e-commerce and network information communication make consumers on product quality of service have a more clear understanding. The competition of network sales market brought the traditional automobile sales and services the unprecedented pressure. This paper analysis the theories about customer satisfaction model both in China and abroad. All of them are expected difference theory as the core, evaluating the benefit of consumer satisfaction by perception the difference of perceived benefits and loss. On this basis, by the internet-questionnaire survey, the China internet-automobile customer satisfaction evaluation system of the bayesian model is established. From this, it can be obtained the main factors of the customer satisfaction and their influence degree.

목차

Abstract
 1. Introduction
 2. The Research Results of the Customer Satisfaction
 3. The Construction of Bayesian Network of China Automobile Customer Satisfaction
  3.1. The Basic Principle of the Bayesian Network
  3.2. The Design of Bayesian Network Model of Vehicle Customer Satisfaction
 4. Conclusion
 5. References

키워드

저자

• Ma QiHua [ Shanghai University of Engineering Science, School of Automobile Engineering, No.333, Longteng Road, Shanghai City, China, 201620 ]
• Zhang ChunYan [ Shanghai University of Engineering Science, School of Mechanical Engineering No.333, Longteng Road, Shanghai City, China, 201620 ]
• Zhang RuoPing [ Shanghai University of Engineering Science, School of Automobile Engineering, No.333, Longteng Road, Shanghai City, China, 201620 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Hybrid Information Technology

• 간기

  격월간

• pISSN

  1738-9968

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605