People can differently act online than in real-life. Their virtual identities may allow them to express themselves more freely. In this perspective, there is a self-discrepancy between virtual- and real-life. Due to the anonymity, people can feel free to express who actually they are online without considering social pressure. Especially, for those people who live in a repressed society, virtual-selves can play a significant role to achieve their well-being. For this reason, a self-discrepancy between actual- and virtual-self related to well-being was studied. With 183 survey responses, political freedom, extraversion and neuroticism are identified as significant influencers of subjective well-being (SWB). In addition, an increase in self-discrepancy between virtual- and real-life for ‘unhappy’ people leads to an increased online well-being, which is contradictory to Higgins’ self-discrepancy theory.
목차
Abstract 1. Introduction 2. Theoretical Development 2.1 Subjective Well-being and Self-discrepancy 2.2 Self-discrepancy and ‘Online’ Well-being 2.3 Freedom 2.4 Equality 2.5 Indulgence-Restraint 2.6 Extraversion and Neuroticism 2.7 Subjective Well-being 2.8 Self-discrepancy 3. Methods 4. Results 4.1 Supported Hypotheses 4.2 Unsupported Hypotheses 5. Discussion 5.1 Social Factors and Subjective Well-being 5.2 Subjective Well-being and Self-discrepancy 5.3 Self-discrepancy and ‘Online’ Well-being 5.4 Implications for theory 5.5 Implications for Practice 5.6 Limitations and Implications for Further Research References