Earticle

초록

영어

Crowdsourcing is a popular tool for firms to harness external knowledge and resources. One variation of crowdsourcing entails the use of corporate channels in social network services (SNS) such as Twitter to hold public idea competitions. This study examined the role of feedback interaction between participants of idea competitions. More specifically, the study examined the impact of incentives to provide feedback on other participants’ ideas. We found that idea competitions where explicit incentives were introduced to elicit crowdsourced feedback in the form of qualitative comments resulted in improved idea generation performance-with more ideas generated overall, and more ideas generated through participant collaborations, through increased comment-posting activities. Based on the findings, implications for theory and practice are discussed.

목차

Abstract
 1. Introduction
 2. Literature Review and Hypotheses
  2.1 Idea Generation and Incentive
  2.2 Idea Productivity and Participation Rate
  2.3 Idea Generation and Feedback
 3. Research Methodology
  3.1 Participants
  3.2 Research Design
  3.3 Procedures
  3.4 Measures and Dependent Variables
 4. Results
  4.1 Idea Productivity
  4.2 Participation Rates
 5. Discussion
 References

키워드

저자

• Sook-Hyun Cho [ Institute for Business Research & Education, Korea University ]
• Sang-Min Lee [ Woori FIS, Smart Channel Department ]
• Jae Yun Moon [ Business School, Korea University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005