Earticle

초록

영어

Dynamic pricing becomes one of the most attractive research topics in the field of ecommerce. In this paper, a novel dynamic pricing model composed retailer’s current profit and its further development is presented. The core of the model is online customer perceived value, and based on which the optimal price equilibrium is provided. To make goods competitive, we adjust function weight by customer lifetime profit forecast and define goods price upper limit by contrasting goods utilities. An example analysis is done to prove that the pricing model is feasible. The paper gives a pricing method workflow to the online enterprises as a pricing practice direction.

목차

Abstract
 1. Introduction
 2. Customer Perceived Value of Electronic Commerce
  2.1. Definition of Online Customer Perceived Value
  2.2. Factors Determination of Online Customer Perceived Value
 3. Analyzing Customer Perceived Value Using Conjoint Analysis
  3.1. Product Concept and Attribute Level Utility
  3.2. Weight of Product Attributes
 4. Relationship Between Price and Customer Perceived Value
  4.1. Customers Segmentation Based on Cluster Analysis
  4.2. Relationship Between Price and Customer Perceived Value Based on Conjoint Analysis
 5. Establish Dual-Objective Pricing Model
  5.1. Establish Simple-Objective Pricing Model for New Product
  5.2. Establish Dual-Objective Pricing Model for Product on Sale
  5.3. Adjust Parameter β Value Based on Customer Lifetime Value Analysis
  5.4. Set Price Upper Limit in Competitive Markets
 6. Example Analysis
 7. Conclusions
 Acknowledgements
 References

키워드

저자

• Sun Wen-he [ School of Computer and Information Engineering, Harbin University of Commerce, 150028 ]
• Hu Wen [ School of Computer and Information Engineering, Harbin University of Commerce, 150028 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605