Earticle

초록

영어

When we make public relation videos in this paper, we study this research to apply color that not only stimulating digital technology but also analogue sensibility for marketing. If there is a core color, we could establish brand identity and remain in our memory and send core messages. Color has different meaning with culture and country but color also has universal characteristic. Because color effects human's emotions and sensibility, we apply color to public relation video. Using it, we studied the methods of extract just one color. In other words, the purposes of this study are definite experiment and materialization about the method of expressing analogue sensibility. So, this study expression effects to use color. In future wealso use this to consider development possibility and expectation effectiveness.

목차

Abstract
 1. Introduction
 2. Related Works
  2.1. Promotional Video with Digital and Analog
  2.2. Color Study
 3. Realization Process and Result
  3.1. Realization Video Expression Technique
  3.2. Result of Technique Expression
 4. Expectation Effect and Suggestion
 5. Conclusion
 Acknowledgements
 References

키워드

저자

• Hak Hyun Choi [ Department of Contents Design, Seoul Women’s University, 621 Hwarang-ro, Nowon-gu, Seoul, 139-774, Korea ]
• Seung Ae Lim [ Department of Contents Design, Seoul Women’s University, 621 Hwarang-ro, Nowon-gu, Seoul, 139-774, Korea ]
• Jung HeeKim [ Department of Culture Contents, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 110- 745, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Software Engineering and Its Applications

• 간기

  월간

• pISSN

  1738-9984

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605