The purpose of this study is to examine the factors influencing performance of software companies. This model tests various theoretical research hypotheses related to innovation, standardization and technology marketing strategy and software type. Smart PLS (Partial Least Square) have been utilized for deriving the study results. The result of hypothesis testing is as follows. First, standardization and technology marketing strategy positively influence financial performance. Second, innovation, standardization and technology marketing strategy positively influence technical performance. Finally, mobile and non-mobile software companies was shown that innovation, standardization, and technology marketing strategy has different effects to financial and technical performance.
목차
Abstract 1. Introduction 2. Research Model and Hypothesis 2.1. Innovation 2.2. Standardization 2.3. Technology Marketing Strategy 2.4. Software Type 3. Research Methodology 3.1. Operational Definition of Variables and Measurement Items 3.2. Sample and Survey Research Methods 4. Results Data Analysis 4.1. Reliability and Validity Analysis 4.2. Correlation Analysis 4.3. Hypothesis Testing 4.4. Software Type 5. Conclusion Acknowledgements References
키워드
InnovationStandardizationTechnology StrategyPerformanceSoftware CompanySoftware Type
저자
Moon-Jong Choi [ #3-707, DGIST, 333 Techno Jungang Daero, Hyeonpung-Myeon, Dalseong-Gun, Daegu, 711-873, South Korea ]
Jae-Won Song [ #3-707, DGIST, 333 Techno Jungang Daero, Hyeonpung-Myeon, Dalseong-Gun, Daegu, 711-873, South Korea ]
Rock-Hyun Choi [ #3-707, DGIST, 333 Techno Jungang Daero, Hyeonpung-Myeon, Dalseong-Gun, Daegu, 711-873, South Korea ]
Jae-Sung Choi [ #3-707, DGIST, 333 Techno Jungang Daero, Hyeonpung-Myeon, Dalseong-Gun, Daegu, 711-873, South Korea ]
보안공학연구지원센터(IJSEIA) [Science & Engineering Research Support Center, Republic of Korea(IJSEIA)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of Software Engineering and Its Applications
간기
월간
pISSN
1738-9984
수록기간
2008~2016
등재여부
SCOPUS
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of Software Engineering and Its Applications Vol.8 No.7