Earticle

초록

영어

The rapid development of computer network technology and electronic commerce bring a series of convenience to the people but also brings a lot of problems. At the same time, these new computer technologies have forced many enterprises to reconstruct their distribution channels by adding the electronic channel. In the real life, the conflict between the network channel and traditional channel is an important problem. Supply chain has formed a network in real life and cyber work. In this paper, we consider the problem of optimal decision of supply chain and discuss the pricing strategy of manufacturers in the Stackelberg leader follower strategy and the Bertrand strategy respectively. Finally, we analyze the equilibrium price and profit of two strategies. The result shows that a fixed pricing strategy for retailers and manufacturers is not always advantageous with the changing of product price of manufacturer. The first part is the research status and related problems. The second part is the establishment of the model and the analysis of and pricing strategy. The last part is the experimental analysis and conclusion.

목차

Abstract
 1. Introduction
 2. The Model and the Analysis of Pricing Strategy
  2.1. The Assumption of the Model and Parameters
  2.2. The Analysis of Pricing Strategy
  2.3. The Comparative Analysis of Two Kinds of Game Equilibrium
 3. A Numerical Example
 4. Conclusion
 References

키워드

저자

• Liu Zhiqiang [ School of Economics and Management, Hebei University of Engineering, Han Dan, 056038, P.R. China ]
• Wu Fanfan [ School of Economics and Management, Hebei University of Engineering, Han Dan, 056038, P.R. China ]
• Ren Xiangyang [ School of Economics and Management, Hebei University of Engineering, Han Dan, 056038, P.R. China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605