Earticle

초록

영어

The realization of agricultural modernization, the solving of the “three rural” issue as well as the increment of farmers’ income is one of China’s top priority. Thus, under the support and encouragement of government’s relevant policies, China has introduced the “Supermarket-Farmer Direct Purchase” which is a new mode for the supply of agricultural products. This is an innovative of agricultural products circulation mode, and the comprehensive promotion will help supermarkets get cheap goods directly from the hands of farmers, thus forming price competitiveness; farmers can also get profits and subsidies from supermarkets which can eliminate middlemen’s profit, thus increasing their revenue; consumers can both get a guarantee of food safety and save expenses, and the win-win situation for the supermarkets, farmers, and consumers will be achieved. However, the dilemma between “farmers having difficulty in selling” and “supermarkets having difficulty in buying” is still frequent. So in this thesis, through theoretical research and situation analysis, each relevant part of the “Supermarket-Farmer Direct Purchase” mode will be studied as a whole. Moreover, effectiveness will be evaluated and relevant problems will be identified. Then, based on foreign experience and our national conditions, new modes and advice will be provided for users in different circumstances.

목차

Abstract
 Ⅰ. Introduction
 Ⅱ. Development trends and management status of corporate social responsibility in Beijing retail industry
  2.1. Supermarket-Farmer Direct Purchase mode has the following characteristics
  2.3. “Supermarket-Farmer Direct Purchase” mode
 Ⅲ. Challenges faced in the development of “Supermarket-Farmer Direct Purchase” mode
  3.1. fragmented agricultural cultivation, having not formed certain scale
  3.2. single “Supermarket-Farmer Direct Purchase” mode
  3.3. level of managers for professional cooperatives needs to be strengthened
  3.4. product standards system is imperfect and there are many problems for the quality of agricultural products
  3.5. the professional cooperatives and brand management awareness of farmers is weak
  3.6. supermarket’s traditional means and methods of settlement funds restrict docking efficiency
  3.7. docking mechanism of interests are lacked between supermarkets and farmers
  3.8. Too many logistics chains easily lead to the improvement of product costs
 Ⅳ. Policies and recommendations
  4.1. proposals for the developing mode of “Supermarket-Farmer Direct Purchase”
  4.2. improving the proposals of the “Supermarket-Farmer Direct Purchase” mode
 Ⅴ. Discussion and conclusion
 Reference

키워드

저자

• Huang, Yanyan [ Full Time Lecture, Zhejiang Changzheng Vocational and Technical College ]
• Kang, Tae-won [ Associate Research Fellow, Jeonbuk Development Institute ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  프랜차이즈경영연구 [Journal of Franchise Management]

• 간기

  연간

• pISSN

  2093-9582

• 수록기간

  2010~2017

• 십진분류

  KDC 325 DDC 658