Objectives: The burden of disease caused by the harmful use of alcohol has increased and the price of alcohol continues to decline in real terms. This paper focuses on the values with regard to how much people would be willing to pay if the health or social harm of alcohol were to decrease. Methods: Using a questionnaire survey we analyzed the value of individual health benefit and social benefit from reduction of alcohol consumption. The questionnaire was designed as a short form including socioeconomic characteristics (age, sex, income et al.), and each respondent (N=1,000) was presented with double-bounded dichotomous choice questions. We employed a contingent valuation method. Results: The value for willingness to pay for individual health benefit was 84.25 won for beer and 59.19 won for soju and that for social benefit was 84.96 won for beer and 64.25 won for soju. Overall, 54.9% of the survey participants agreed on price and tax increase for alcoholic beverages, they reported a twice value for social harm reduction of alcohol use, compared to the individual health benefit. Conclusion: Raising the price and tax would be in the public interest. For establishment of a stronger consensus on the social values of alcohol control, evidence for an effective alcohol-control measure should be accumulated.
목차
Ⅰ. 서론 Ⅱ. 연구방법 A. 조건부가치측정법 B. 조건부가치측정을 위한 설문조사 방법 및 내용 Ⅲ. 연구결과 A. 응답자의 특성 분석 B. 개인의 주류소비감소에 따른 건강상 편익(가치) 측정 C. 주류소비감소에 따른 사회적 편익 Ⅳ. 음주량 감소에 따른 개인 건강의 가치와 사회적 가치 비교 Ⅴ. 결론 참고문헌
키워드
알코올예방의료 혜택지불의사액사회적 편익alcoholpreventionhealth benefitwillingness-to-paycontingent value method
알코올과 건강행동학회 [Korean Society of Alcohol Science and Health Behavior]
설립연도
2000
분야
의약학>예방의학
소개
알코올에 대한 생리적, 임상적, 보건적, 사회적, 문화적 측면에서의 과학적 연구를 통해 학문적 발전을 이룩할뿐 아니라, 알코올로 인한 문제를 예방, 치료하며, 절주에 대한 교육, 홍보를 통해 건전한 음주 문화를 형성케하여 궁극적으로 국민의 건강을 증진시키고자 하는데 창립의 목적인 있음.
[중점적인 연구분야]
1. 알코올관련 식품학 등의 기초과학
2. 알코올 중독 예방, 치료, 재활관련 임상의학
3. 알코올 문제 예방, 치료, 재활, 관리, 정책관련 보건학
4. 음주문화 및 음주행태관련 사회과학
5. 생리, 독성 등 기타 알코올관련 학문분야
간행물
간행물명
알코올과 건강행동연구 [Alcohol and Health Behavior Research]