The Cloud Computing has become one of the hottest issues in the world of information technology (IT). However, the understanding of the determinants of user’s continuance intention in the context of cloud computing services is still limited. To fill the gap, this article attempts to demonstrate the factors that influence individuals’ continuance intention of cloud computing services. In this study, we adopted the Stimulus-Organism-Response (SOR) framework as research framework. And then, on the basis of the IS success model, UTAUT model and TTF, this research proposed an integrated model to investigate the factors that affect the cloud computing continuance intention. Furthermore, perceived functionality fit is regarded as a significant intervening variable and tested in the research..
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Abstract Introduction Literature Review Theoretical Background Theory of Reasoned Action (TRA) Unified Theory of Acceptance and Use of Technology model (UTAUT, UTAUT2) Task-Technology Fit model (TTF) IS success model Research Model Conclusion References