Earticle

초록

영어

The purpose of this study is to explore the nature of game theory analyzing the 2010 World Exposition process. In particular, two- level games in the game theory is applied to this study. Prisoner’s dilemma has been used to analyze the negotiation process for attracting the 2010 World Expo, in which Yeosu, Korea participated. Assumingly, Russia and Korea would take a style of distributive negotiation, which is focusing on zero-sum game, while Mexico and Korea would take a style of integrative negotiation, which is focusing on positive sum game. To defeat the mainland China, which was the final winner in the 2010 World Expo, Korea should have taken advantage of the game theory strategies to make Russia and Mexico be supporters of Korea. The study suggested that the future negotiation for attracting mega events like the World Expo should be analyzed in terms of relationships among structure, strategy, process and outcomes using the nature of game theory.

목차

Abstract
 I. 서론
 Ⅱ. 이론적 배경
  2.1 게임이론과 협상 분석
  2.5 게임이론을 활용한 선행연구
 Ⅲ. 여수세계박람회 유치 협상 과정
  3.1 세계박람회 개관
  3.2 2010 세계박람회 유치 협상과정 분석
  3.3 게임이론에 따른 상대국과의 협상
  3.4 게임이론에 입각한 유치과정 분석
 Ⅳ. 결론
  4.1 연구의 요약 및 시사점
  4.2 연구의 한계점 및 향후 연구방향
 참고문헌

키워드

저자

• 김철원 [ Chulwon Kim | 경희대학교 컨벤션경영학과 교수 ]
• 임혜진 [ Hye Jin Lim | 경희대학교 관광대학원 졸업 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380