Earticle

초록

영어

In Germany, trade fairs are a vital feature of the national and regional business event and improve the qualitative and structural competitiveness of a region. Over 70 trade fair sites in Germany are major features in the regional supply of business and tourist destinations, and they trigger economic processes that are known as indirect profitability. In addition, there is a dense network of regional trade and consumer exhibitions, which represent an important supplement to the international trade fairs. At the events which are organized by companies belonging to the membership of AUMA, alone, over 50,000 exhibitors and 7 to 8 million visitors are brought together. Trade fairs and exhibitions thus offer a platform for well over 200,000 exhibitors as well as 16 to 18 million visitors. This article endeavors to identify the competitive strength of German trade fairs. After discussing some of the theoretical and conceptual aspects of the trade fair, some empirical cases of German trade fairs are given.

목차

Abstract
 I. Introduction
 II. Trade Fair and Exhibition
  1. Historical development
  2. Definition of terms
  3. Types of trade fairs
 III. Overview of trade fair in Germany
  1. Deutsche Messe AG (Hanover)
  2. Köln Messe GmbH (Cologne)
  3. Messe Frankfurt GmbH (Frankfurt)
  4. Messe München GmbH (Munich)
  5. Messe Berlin (Berlin)
 IV. The reasons for Germany's leading Position
 V. Conclusions
 References

키워드

저자

• Walter Freyer [ Professor, Technische Universitaet Dresden, Germany ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380