Earticle

초록

영어

Trade fair is the ideal medium for the transfer of the corporate culture, corporate identity and corporate design of a company. There is no debate as to the place of trade fairs in city and regional economic development. It generates local income, employment, and output, and increases the volume of economic activity occurring locally. This research endeavors to identify the success factors of trade fair industry and its implication toward korean economies and competitive advantage for the korean trade fair industries. After discussing some of the theoretical aspects of the trade fair, the 6 success factors related with trade fairs are given. The 6 success factors are location, trade fair concept, trade fair service quality, communication, distribution channel and customer acquisition, financial potential and cost structure. The result could be used to set up the new concepts and plans for the government as well as trade fair industry.

목차

Abstract
 I. 서론
 Ⅱ. 무역전시에 대한 이론적 틀
  2.1 무역전시의 역사와 개념
  2.2 무역전시의 형태
  2.3 무역전시산업의 성공요인
 Ⅲ. 무역전시산업의 성공요인에 대한 실증분석
  3.1 연구방법
  3.2 조사설계 및 자료수집
 Ⅳ. 결과분석
  4.1 탐색적 요인분석과 신뢰도 분석
  4.2 확인적 요인분석
  4.3 분석결과의 의미
 Ⅴ. 결론 및 시사점
 참고문헌

키워드

저자

• 김봉석 [ Bong-Seok Kim | 경희대학교 컨벤션경영학과 교수, 국제전시ㆍ박람회경영 전공 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380