수출마케팅 활동을 중심으로 하는 벤처 비즈니스 성공요인에 관한 실증적 연구
A Study on the Influence that Factors for Venture Success Have on Business Performance - Focus on Export Marketing -
The purpose of this study is to examine the influence that factors for a successful venture have on business performance. To fulfill this goal, factors for a successful venture are presupposed as the four elements of business creator, technological innovation, type of strategy, and organization, while business performance is set as subordinate variable, with a view to creating a model and establishing a hypothesis for a positive analysis. Data collection for the positive analysis was conducted using a questionnaire, and as for sampling, of the companies located in Seoul and greater metropolitan region and registered with Small and Medium Business Administration as of late December 2012, 98 companies have been selected for the final data. And I have come up with the two following results. First, factors for venture success have all proven to exercise statistically significant influence on business performance. Second, of all factors for venture success, business creator and technological innovation exercise huge influence on business performance, as compared to the other factors. From these two conclusions, it is understood that to upgrade business performance of a venture, business creator and technological innovation should be given priority over the other factors.
목차
Abstract 1. 서론 1.1 연구의 배경과 목적 1.2 연구의 범위와 방법 2. 이론적 고찰 2.1 벤처기업의 개념과 특성 2.2 벤처기업의 성공요인 3. 연구모형 및 가설 3.1 연구모형의 구축 3.2 연구가설의 설정 3.3 변수의 개념적 정의 4. 실증분석 4.1 자료수집과 표본설정 4.2. 표본의 특성 4.3 요인분석과 신뢰도분석 4.4 상관관계분석 4.5 가설검정과 해석 5. 결론 6. References
키워드
Factors For Venture BusinessBusiness PerformanceTechnological Innovation
저자
김형준 [ Hyung-Jun Kim | 서일대학교 산업시스템경영과 ]
Corresponding Author