Earticle

초록

영어

This paper suggest structural model that explains the relationship between strategic business orientations and business performances. In the model, we assumed that customer-orientation and technology innovation orientation are key exogenous variables that affect on the performances directly or indirectly. The structural model include two important mediating variables between business orientations and performances. The first mediating variable is the capability of core resources aquisition and allocation, and the second is the process efficiency of the system. To test the model, we gathered 220 company data which was responded by the manager of IT manufacturing and services companies and non-IT manufacturing companies. The empirical test proved that the customer-orientation and technology innovation orientation didn't affect on their performances directly, but through the two mediating variables indirectly. The implications of the research results are as follows. For whom to enhance the business performances, not only the strategic business orientations are essential prerequisite, but also the effective resource management and process efficiency are very important in the business system. Especially, for the companies who are in the edge of agile technological and innovative environments, the capability of core resources management is essential asset of the company. We could conclude that the more a company has strategic view and orientations, the more the company will have resource control ability, and finally the company will have chance to get high business performances.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 연구모형 및 방법
 Ⅳ. 실증분석
 Ⅴ. 결론
 참고문헌
 

키워드

저자

• 윤동주 [ Dong-Joo Yun | 경상대학교 대학원 경영정보학과 박사과정 ]
• 정대율 [ Dae-Yul Jeong | 경상대학교 경영대학 경영정보학과 교수 (BK21플러스사업 문화융복합 비즈니스모델 인력양성사업단 참여교수, 경영경제연구소 책임연구원) ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658