Earticle

초록

영어

Designing on-air promotion is very important role of communicate with target audiences within television network system. As competiton within the different television network as the role and importance of marketing plan in order to have a fixed the viewers. Moreover, it become more complex and need a variety of method of frameworks need to access toward of target audiences. Beside, on-air ptomotion change in broadcasting network system in order to keep rating of watching television program. It also directly influences not only television network positiong themselvesm, but also keep the target audiences. Therefore, this paper will focus on how on-air promotion works for tool of promotion in television netwokr system, and look at the structure of frameworks as design of communication methods.

목차

Abstract
 1. Introduction
 2. Theoretical Background
  2.1 The characteristics of on-air promotion
  2.2 Designing of on-air promotion as framework
  2.3. The effectiveness of on-air promotion
 3. Evaluation of On-Air Promotion
  3.1. The system of on-air promotion
  3.2. Station logo
  3.3. The style of on-air promotion
  3.4. Analysis of story content of on-air promotion
 4. Conclusion
 References

키워드

저자

• Hyun Hahm [ Dept. of Broadcasting & Digital Media, Chungwoon University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605