Earticle

초록

영어

The number of domestic smartphone users exceeded 30 million people, and the time in the future everyone will use a smartphone that will come with ago. Past purchase decisions, related research and product from the competition between the past case and the relevant literature for the smartphone market smartphone type to derive a purchase decision factors in the decision to purchase any difference between the factors. Literature and practices through performance, switching costs, product loyalty, design, brand, after-sales service, the price more than 7 variables were analyzed. One hundred people surveyed, respectively, did not obtain the response of a variety of ages and occupations , age of the sample used in the analysis of this study, and is concentrated as a student at the university of smartphones used to facilitate users analysis was done. We expect smartphone companies and related companies to be able to give guidelines for effective technology management.

목차

Abstract
 1. 서론
  1.1 연구 배경
  1.2 연구 방법과 구성
 2. 이론적 배경
  2.1 구매 결정 요인
 3. 연구의 설정과 방법
  3.1 연구의 설계
  3.2 가설 검정
  3.3 자료수집 및 조사 방법
 4. 분석 및 결과
  4.1 표본의 특성
  4.2 분석 실시
  4.3 분석결과
 5. 결론
 6. References

키워드

저자

• 정순석 [ Soon Suk Chung | 한국교통대학교 산업경영공학과 ]
• 김광수 [ Kwang Soo Kim | 한국교통대학교 산업경영공학과 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620