Earticle

초록

영어

This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post- Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e- commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

목차

Abstract
 Ⅰ. Introduction
 Ⅱ. E-Commerce Readiness
  2.1 E-Commerce Readiness
  2.2 Web Presence Readiness and E-Commerce Readiness
  2.3 Web Presence Readiness and Customer Utility
 Ⅲ. Web Presence Readiness Model
  3.1 Perceived Economic Benefit
  3.2 Product Search Support Quality
  3.3 E-Shopping Methods Diversity
  3.4 Post Payment Support Quality
 Ⅳ. Methodology
  4.1 Data Collection
  4.2 Measurement Specification
  4.3 Measurement Model Test
 Ⅴ. Discussion and Implications
  5.1 An Alternate Model of Web Presence Readiness
 Ⅵ. Implications
 Ⅶ. Concluding Remarks
 

키워드

저자

• Kyungwoo Kang [ Business Department, Middle Georgia State College, Cochran, GA, USA ]
• Yong Jin Kim [ Sogang Business School, Sogang University, Seoul, South Korea ] Corresponding author
• Seung Kyoon Shin [ College of Business Administration, University of Rhode Island, Kingston, RI, USA ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658