As many web contents, many of on-line wine quality rating information have been generated and released by individual expert and grouped experts. The purpose of this study is to explore the influence of subjective wine quality appraisal types on retail prices in Korean on-premise market. The authors analyzed the explanatory power of two types of appraisal, conducted by individual expert and expert group on 900 listed wines produced in 3 different countries and sold in 7 hotel restaurants and wine bars in Korea. Collective appraisals on Bordeaux and Bourgogne wine samples had stronger influence on retail price than individual appraisal. On other hand, individual appraisal on Champagne, Tuscans, Piedmont, and Californian wine samples had stronger influence than collective appraisals.
목차
Abstract 1. Introduction 2. Literature Review 3. Research Methodology 3.1. Samples 3.2. Modeling 4. Results 4.1. The Influence of Individual and Collective Wine Appraisal Data on Retail Prices Without Regard to Country of Origins 4.2. The Influence of Individual and Collective Wine Appraisal Data on Retail Prices of Wines from 6 Regions 4. Conclusion Acknowledgements References
보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of u- and e- Service, Science and Technology
간기
격월간
pISSN
2005-4246
수록기간
2008~2016
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.5 No.3