Earticle

초록

영어

This study explores how normative influences impact impulse buying across cultures. This qualitative study is conducted using Korean and American respondents to represent culture differences. Previous literature suggests that individuals from collectivist societies place more value on the normative judgments of others. This increased emphasis on the normative values of others coupled with the consequences of impulse buying may seriously impact impulse buying behavior and across cultures. The authors are exploring these possibilities through in-depth focus interviews. In addition, the authors will formulate a multi-cultural model of impulse buying behavior based on the qualitative results. Finally, the authors will discuss the limitations of this study and conclude with some implications for the marketers and researchers.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. Impulsive Buying (IB)
 3. Methodology
  3.1. Qualitative Methods
  3.2. Subjects
  3.3. Interview Guide Line and Schedules
  3.4. Analysis
 4. Findings
  4.1. Consequences of Impulse Buying
  4.2. Normative Evaluations
  4.3. The Differences between American and Korean Respondents
 5. Discussion
 References

키워드

저자

• Jeong Eun Park [ Ewha Womans University ] First Author
• Eun Jung Choi [ Division of Business Administration, College of Business, Sangmyung University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Software Engineering and Its Applications

• 간기

  월간

• pISSN

  1738-9984

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605