Earticle

초록

영어

Most of the previous studies on the innovation have focused on the supply-side of innovations, and the research topics have been about how to execute the change and innovation consistently, to create the innovation products and services, and to strengthen innovation competencies. This study focused on the demand-side of innovations which did not have had much spotlight relatively. Therefore, factors affecting the innovation confidence are investigated in this study. Independent variables which can affect the innovation confidence are identified through literature review, and research hypotheses are generated. In order to test the hypotheses, telephone survey was performed. This survey study results show that market or customer age, income, personal networks, opportunity recognition and capability competence can affect the innovation confidence. On the other hand, it is hardly to say that working status and regional homogeneity can affect the innovation confidence. The results of this study can be practically used how to operate the marketing activities through customer segmentation in order to perform the marketing activities of firms effectively.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. Innovation Confidence
  2.2. Global Entrepreneurship Monitor (GEM)
 3. Research Hypotheses and Methodology
  3.1. Research Hypotheses
  3.2. Research Methodology and Variables
 4. Analysis Results
  4.1. Sample and Data Collection
  4.2. Reliability and Validity Analysis
  4.3. Hypotheses Testing
 5. Conclusion and Implications
 References

키워드

저자

• Jin-Hyuk Hong [ Venture and Business, Gyeongnam National University of Science and Technology ]
• Dong-Hwan Cho [ Venture and Business, Gyeongnam National University of Science and Technology ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Control and Automation

• 간기

  월간

• pISSN

  2005-4297

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605