Earticle

초록

영어

Search Engine Optimization (SEO) relates to the activity of optimizing individual web-pages or the entire website to make them friendlier to acquire higher raking in the search results. All the major search engines such as Google, Yahoo, Ask, Bing, etc. rank web-pages based on certain factors that affect its ranking; therefore, SEO aims at generating the right types of signals on the web-pages. The core methodology used in SEO is to upgrade both content and associated coding of the website to improve its visibility and prominence in organic searches made by the search engines. The optimized websites obtain better ranks, and typically get a higher number of visitors. This research is based on reviewing different optimization techniques for individual web-pages or the entire website to make them search engine friendly. Besides, this study also critically analyzes and summarizes the core techniques proposed in the contemporary literature. This paper offers a comparative study of the previous research work regarding the techniques used in SEO and pinpoints certain gaps in the known search engine optimization techniques. Finally, we put forward some pertinent guidelines for optimizing the websites.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Critical Evaluation
 4. Proposed Guidelines for Search Engine Optimization
 5. Tips to Improve Google Ranking of Website
 6. Conclusion
 References

키워드

저자

• Khalil ur Rehman [ Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan ]
• Muhammad Naeem Ahmed Khan [ Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Science and Technology

• 간기

  월간

• pISSN

  2005-4238

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605