Earticle

초록

영어

The purpose of this study was to develop e-learning content for advertising theory applying Gagné's Nine Events of Instruction, and to apply it to advertising courses offered in college programs. In advertising courses, emotional appeals based on visual images and multimedia materials are becoming more important. In addition, e-learning content is becoming important in educational programs, but most of the content is not based upon the principles of instruction models for the learners. This study, therefore, has developed e-learning content for advertising theory while applying Gagné’s ‘Nine Events of Instruction’. The results of this research indicate how Gagné's principles can be applied to content for advertising theory. To measure the content’s efficiency, questionnaires given to 120 advertising majors were analyzed. The results can be summarized as follows. First, the e-learning content for advertising theory had positive learning effects on the students. Second, Gagné’s Nine Steps of Instruction produced effective classroom participation among the students. Third, the content provided an effective learning atmosphere for the students, and learning activities were activated among the learners. In conclusion, this research has found that e-learning content applying Gagné's Nine Events of Instruction worked properly in the advertising classes. Most importantly, the effectiveness of the content depends upon the reflection of the principles on the instruction model.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1 Gagné’s Nine Events of Instruction
  2.2 Related Works
 3. Content Development
  3.1 Gain Attention
  3.2 Inform Learner of Object
  3.3 Stimulate Recall of Prior Knowledge
  3.4 Present the Materials
  3.5 Provide Guidance for Learning
  3.6 Elicit Performance
  3.7 Provide Feedback
  3.8 Access Performance
  3.9 Enhance Retention and Transfer
 4. Application of e-learning Content
  4.1 Method
  4.2 Analysis of the Application Results
 5. Conclusion
 References

키워드

저자

• Jaemu Lee [ Department of Computer Education, Busan National University of Education College of Digital Entertainment, Tongmyong University, South Korea ]
• Yong-Jae Lee [ Department of Computer Education, Busan National University of Education College of Digital Entertainment, Tongmyong University, South Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Science and Technology

• 간기

  월간

• pISSN

  2005-4238

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605