Earticle

초록

영어

In project markets, as civil construction and bridge construction, contractors usually select subcontractors through a competitive bidding process. Motivated by the attractiveness of the contractor and fear of losing to competitors, subcontractors are likely to offer their lowest possible prices and best quality to gain customer preference. Competitive bidding is a market-based principle for supplier selection and is widely used even when selecting subcontractors with experience attributes. However, optimal subcontractor choice involves balancing quality and price. The purpose of this study is to examine the relationship among previous experience, company brand credibility, corporate social responsibility(CSR), price, and likelihood of choosing subcontractor and the moderating effects of price between them. The results of analyzing 107 contractors in small and medium construction firms showed that CSR and price positively affected likelihood of choosing subcontractor but previous experience and company brand credibility did not. The moderator variable had no significant effect on the dependent variable. In competitive bidding situations, suppliers with strong quality reputations may benefit most by low price offers. Thus, suppliers with a strong reputation should achieve profitability through a volume premium rather than a price premium effect. Suppliers opting for price premiums should target the quality sensitive segment of the market.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경과 가설
 III. 연구가설과 조사설계
 IV. 실증분석
 V. 결론
 참고문헌
 

키워드

저자

• 김두수 [ Kim, Doo-Soo | 경상대학교 대학원 박사과정 ] 제1저자
• 정기한 [ Chung, Ki-Han | 경상대학교 경영대학 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658