Earticle

초록

영어

This study examined the linkage between positive cognitive bias and entrepreneurial intention. Self-enhancement, unrealistic optimism, and illusion of control have been collectively referred as positive cognitive bias. We examined the effects of positive cognitive bias on risk-taking decision making and entrepreneurial intension. This study investigated these relationships using 167 high school students. The result of analysis indicated that the self-enhancement bias had positive effects on risk-taking decision making and entrepreneurial intension. The unrealistic optimism bias had positive effect on risk-taking decision making, but it had not any effect on entrepreneurial intension. The illusion of control bias has positive effects on risk-taking decision making and entrepreneurial intension. Then results of this study suggests that the self-enhancement bias and the illusion of control showed a role of antecedents of risk-taking decision making and entrepreneurial intension, but the unrealistic optimism bias had indirect effects on entrepreneurial intension. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

목차

Ⅰ. 서론
 Ⅱ. 기존연구 검토 및 가설설정
 III. 연구방법
 IV. 결과 분석
 V. 결론
 참고문헌
 

키워드

저자

• 하환호 [ Ha, Hwan Ho | 경남과학기술대학교 벤처경영학과 부교수 ] 주저자
• 변충규 [ Byun, Chung Gyu | 경상대학교 경영학과 강사 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658