Earticle

초록

영어

This case study is to introduce a Mobile Movie Tracking System (MMTS) and its internal system developed by a theater company which operates 17 theaters in China. Through this case study, from a business perspective, components within the MMTS can be identified. Further, reservation information by individual and segment level can be collected through the MMTS and put into a database. Then, through mixture modeling, a list, time, and theater of recommended film contents that a mobile phone user would most likely to reserve is shown on the application screen. From an academic point of view, post-hoc segmentation such as mixture modeling has been reported frequently, but in the film industry, mixture modeling is rarely used in practice. Especially, the output example in fuzzy clustering algorithm by mixture modeling in MMTS shows the probability of when, where, and which movie a potential moviegoer choosing movies.

목차

Abstract
 1. Introduction
 2. Mobile Movie Tracking System (MMTS) in China
  2.1. Structure of MMTS
  2.2. Proactive (or push-based) Movie Information System
  2.3. Theater Selection System
  2.4. Date/time Selection System
  2.5. Payment and Reservation Confirmation System
 4. Prospects for MMTS
 References

키워드

저자

• Dandy Koo [ Opentide China ]
• Youngsik Kwak [ Gyeongnam National University of Science and Technology ]
• Yoonjung Nam [ Ph.D. Candidate, Hanyang University ]
• Yoonsik Kwak [ Korea National University of Transportation ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Smart Home

• 간기

  격월간

• pISSN

  1975-4094

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605