Earticle

초록

영어

Visual Merchandising Design covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. Even if good quality merchandise and design hit the shelf of the store, but customers don’t visit the store, those merchandise are not sold. V.M.D aims to display merchandise in multiple ways; to heighten brand images; to steadily lure many customers to the store. One of the characteristics that V.M.D has is, that this abandons the previous design concept which solely puts stress on luxurious interior-focused display; that this displays merchandise in a rational and systemic way and induces customers to buy products. Furthermore, V.M.D intends to provide customers with information; to design the environment of store; to inspire customers to establish an impressive brand image. In this regard, the objective of this study is to study brand perception and effect of V.M.D displayed in the stores, on customers, and thereby to present the concepts of V.M.D, suitable for display in the stores, which can be used continuously in the future.

목차

Abstract
 1. Introduction
 2. Theoretical Background
  2.1. Objectives of V.M.D (Visual Merchandising Design)
  2.2. Expectation Effect of V.M.D
  2.3. Difference between Display and V.M.D
 3. Research Method
 4. Analysis in Detail
 5. Conclusion
 References

키워드

저자

• JongSung Kim [ Department of Advertising and Public Relations, Chungwoon University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Smart Home

• 간기

  격월간

• pISSN

  1975-4094

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605