Earticle

초록

영어

China has emerged as the world’s factory since the economic reform in 1987, and the Chinese economy has been growing at a rapid pace. Now, China is considered as one of the biggest markets in the world. Thus, many Korean IT service companies including open market operators have interests in expanding their business into China. However, to be successful in Chinese online shopping market, Korean open market operators should check the cultural differences between the online shoppers in Korea and China at first. Under this background, this study proposes the factors affecting user satisfaction in open market services based on the revised DeLone and McLean model. Then, it investigates the differences in the effects of these factors across Korea and China. For empirical analysis, we collected the survey data from open market users in both countries, and applied multiple regression analysis to the data. As a result, we found significant differences between Korean and Chinese open market users. Also, we found that most of these differences could be explained using Hofstede’s Cultural Dimensions theory. The findings of this paper imply that Korean and Chinese users may respond differently to IT services, though Korea and China are geographically close and share a similar cultural background.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 오픈마켓
  2.2 정보시스템 성공 모형
  2.3 국가간 비교연구 및 Hofstede의 문화차원 이론
 3. 연구모형 및 가설
  3.1 사용편의성
  3.2 디자인
  3.3 접속속도
  3.4 보안
  3.5 정보 내용
  3.7 국가간 차이
 4. 연구모형의 검증
  4.1 설문설계 및 자료수집
  4.2 변수의 신뢰성 및 타당성 분석
  4.3 가설검증 결과
  4.4 문화차이 이론 관점에서의 결과 해석
 5. 결언
 참고문헌

키워드

저자

• Guo Yan [ 국민대학교 비즈니스IT전문대학원 ]
• 안현철 [ Hyunchul Ahn | 국민대학교 경영정보학부 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005