Earticle

초록

영어

Noting that compatibility beliefs are important antecedents of technology adoption, the objective of this study was to assess compatibility beliefs that affect users’ intention to adopt a mobile entertainment service (MES). We developed a set of key compatibility beliefs: compatibility with life-style, compatibility with social meaning, and compatibility with past flow experiences. We then defined the key dimensions of each construct and developed operational measures for those dimensions. We tested the theorized effects of each of the compatibility constructs on MES adoption. The results support the effects of compatibility beliefs on users’ intentions to adopt MES.

목차

Abstract
 1. Introduction
 2. Theoretical Background
 3. The Structure of Compatibility Beliefs
  3.1 Compatibility with Life-style
  3.2 Compatibility with Social Meaning
  3.3 Compatibility with Past Flow Experience
 4. Research Methodology and Results
  4.1 Sample and Data Collection
  4.2 Measures
  4.3 Checks for Statistical Assumptions
  4.4 Measurement Validation
  4.5 Assessment of the Structural Equation Model
 5. Implications and Conclusions
 References
  Survey Items

키워드

저자

• Gyeung-Min Kim [ College of Business Administration, Ewha Womans University ]
• Kihyun Kim [ J. Mack Robinson College of Business, Georgia State University ]
• Hyunjung Lee [ College of Business Administration, Ewha Womans University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005