Earticle

초록

영어

The emergence of RFID markets and development of various RFID-embedded mobile devices has brought fundamental changes to our lives. As the availability of RFID readers and tags that are implanted in smart phones and table PCs increases, information on RFID-affixed objects can be tracked wirelessly and this had open possibilities for B2B businesses to be run like B2C businesses. However, given the popularity of the RFID markets, there is limited research in this area. This paper serves to develop an extended technology acceptance model by Mobile RFID characteristics (perceived cost, security, instant connectivity, context awareness, and result demonstrability) examines the determinant factors that cause the acceptance of mobile RFID. To do so, the study conducted a survey targeting smart phone users and used the PLS path modeling, one of the structural equation models to verify the significance of research hypothesis. As a result, perceived cost, instant connectivity, context awareness, and result demonstrability turned out to have a real effect on intention to use mobile RFID by means of perceived usefulness and perceived ease of use. Security turned out to have a partial effect on intention to use mobile RFID by means of perceived usefulness or perceived ease of Use.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 기술수용모델에 관한 연구
  2.2 확장된 기술수용모델에 관한 연구
 3. 연구모형 및 가설
  3.1 연구모형
  3.2 가설
  3.3 표본 및 자료수집
 4. 가설 검증 및 결과 분석
  4.1 신뢰성 분석과 타당성 분석
  4.2 경로분석 및 가설검증
 5. 결론
  5.1 결과 및 시사점
  5.2 연구의 한계점 및 향후 연구과제
 참고문헌

키워드

저자

• 이다훈 [ Da Hoon Lee | 한국생산기술연구원 산업융합진흥본부 국가산업융합지원센터 ]
• 조성민 [ Sung Min Cho | 한국생산기술연구원 산업융합진흥본부 국가산업융합지원센터 ]
• 황재훈 [ Jaehoon Whang | 연세대학교 정경대학 경영학부 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005