Earticle

초록

영어

As internet businesses are expanding in diverse areas, studies related to web sites are also being performed actively. Especially in the area of e-commerce, web sites trust factors have been treated as a major research issue. However, these studies are mostly on demographic differences among site visitors including cultural differences, regional differences, sex, etc. There exist a few longitudinal studies that compare web site trust factors according to time differences. In this study, we test longitudinal differences of web sites trust factors by comparing questionnaires in year 2001 and year 2011. Based on the study, it is concluded that trust factors web sites of web sites of year 2011 are not same as those of year 2001. Further, the changes show different behavior according to website types.

목차

Abstract
 1. Introduction
 2. Theoretical Background
  2.1 Definition of Trust
  2.2 Previous Studies Related to Websites Trust Factors
  2.3 Previous Studies on Longitudinal Research of IT
 3. Research Model and Research Design
  3.1 A Conceptual Research Model
  3.2 Hypotheses
  3.3 Definition of Research Variables
  3.4 Data Collection
 4. Tests and Analysis
  4.1 Samples
  4.2 Factor Analysis
  4.3 Multiple Regression Analysis
 5. Results and Limitations
  5.1 Research Results
  5.2 Limitations and Further Studies
 References

키워드

저자

• Kil-Hwan Shin [ Kookmin University, Graduate School of Business IT ]
• Choon Yeul Lee [ Kookmin University, Graduate School of Business IT ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605