Earticle

초록

영어

There are rapidly increasing in the number of SNS users according to quick supply of smart phones and expansion of wireless internet services, but there is no much researches on hospital promotion using SNS. In this paper, we proposed methods for development of effective hospital promotion by investigating current status of homepages, mobile web contents and SNS operated in 21 dermatology hospitals located at Seoul city and by analyzing contents according to functions as hospital promotion media. In the investigation results, all of three contents such as homepage, mobile web content and SNS are opened in 76.1% of hospitals and external companies occupied the main management body of the three contents at the largest portion(56.2%). There are hospital information, clinic, reservation in all hospitals' homepages and followed by broadcasting(90.5%), medical treatment(85.7%), consultation information(80.9%), member information in 'mypage'(42.9%), staff information(14.3%). In the analysis results, there is need to enlarge departments or staffs taking full charge of in order to manage the three contents professionally and also there is need to prepare and conduct hospital promotion methods using prevalent SNS.

목차

 Ⅰ. 서론
 Ⅱ. 국내의 유비쿼터스 환경
  1. 국내 인터넷 이용 현황
  2. 국내 스마트폰 이용 현황
  3. 병원의 유비쿼터스 콘텐츠 활용 현황
 Ⅲ. 연구방법
  1. 조사 대상
  2. 조사 항목 및 분석 방법
 Ⅳ. 결과
  1. 홈페이지, 모바일웹, SNS 개설 현황
  2. 피부과 의원 콘텐츠 운영 실태
 Ⅴ. 고찰 및 결론
  1. 콘텐츠 운영, 관리의 개선 방안
  2. 콘텐츠 구성의 개선 방안
 REFERENCES

키워드

저자

• 이태호 [ Tae-Ho Lee | 고신대학교 의료경영학과 ]
• 배성권 [ Sung-Kwon Bae | 고신대학교 의료경영학과 ]
• 조경원 [ Kyoung-Won Cho | 고신대학교 의료경영학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  보건의료산업학회지 [The Korean Journal of Health Service Management]

• 간기

  계간

• pISSN

  2093-5986

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 517 DDC 613