중재 서비스 품질이 이용자 만족도와 충성도에 미치는 영향 - 부산·경남지역 기업을 중심으로 -
An Impact of Service Quality of Arbitration on User's Satisfaction and Loyalty : Focusing on Companies in Busan and Gyeongnam
With the development of trade relationship, the trade dispute among international companies was rapidly increased. For resolution of international trade dispute, alternative dispute resolutions(ADR) such as reconciliation, adjustment and arbitration are widely used. Among them, arbitration is the most popular method to settle the trade dispute because it is the best resolution for international commercial disputes with compulsory binding. So this study was conducted with the goal of understanding influence of quality of arbitration on user satisfaction and loyalty as well as providing indications for developing and improving related services to the arbitration service provider. The results of the hypothesis test are as the followings. First, service reliability was not to have significant impact on satisfaction and loyalty. Second, it was found that service responsiveness has significant positive impact on satisfaction and loyalty. Third, service assurance only has significant positive impact on satisfaction. And finally, arbitration satisfaction has significant positive impact on loyalty.
목차
Abstract Ι. 서론 II. 이론적 배경 III. 연구모형 및 가설설정 IV. 실증분석 V. 결론 참고문헌