국내 전국 규모의 요리 경연대회에 관한 연구 : 2010년 경기도 대표 음식 발굴 경진대회 기획의 프로세스를 예로
A study on Nationwide Culinary Competitions in Korea - With sample process of planning Gyeonggi Local Food Competition 2010 -
As the number of local festivals is increasing rapidly, more nationwide cooking contests are being held as part of supplementary events. Surprisingly, however, analysis and studies are hardly done at all regarding those contests so far. In this study, nationwide cooking contests held in 2012 are compared and classified by the date, the region or the type of organizer to analyze them by types. It turns out that many of the contests happened between September and November and the region of Seoul and surrounding Gyeonggi Province surpassed other regions in holding those events. In terms of the type of organizers, local authorities held most of them, indicating these cook-offs were mainly planned to help identify local dish and boost local economy. Since I planned and directed the cooking contest for Gyeonggi Food Festival, the tested process of planning and implementing is introduced along with ideas for improvement, which intends to provide practical guidelines for planning well-designed culinary contests. Furthermore, both planners and researchers in the field of cooking contests who want to maximize the guest satisfaction by avoiding typical contests may find this study helpful and inspiring to build a differentiated strategy. Prospective culinary professionals preparing for cook-offs and faculty in the culinary institutions who train their students for contests may make good use of the study as it analyzed types of nationwide cooking contests in Korea.
목차
Abstract I. 서론 1. 문제제기 및 연구 목적 2. 연구 방법 II. 본론 1. 국내 요리 경연대회의 현황 분석 2. 국내 요리 경연대회의 개최 지역별 분류 3. 국내 요리 경연대회의 주최자의 성격과 개최 목적별 비교분석 4. 2010 경기도 대표 음식발굴 경진대회의 사례 Ⅲ. 결론 참고문헌
키워드
Cooking ContestsLocal FestivalsCooking Contest for Gyeonggi Food FestivalBuild a Differentiated StrategyContests Held in 2012
저자
장혜진 [ Chang, Hea Jin | 한양여자대학교 외식산업과 강의전담 조교수. ]
교신저자