<언론과 소통> (사회 : 이상철)
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Introduction
I. An overview: How did the Kyunghyang Daily News portray Vietnam and the Vietnamese people?
1. Contextual analysis
2. Discourse analysis: Link the dots and fill the void!
II. How did the Kyunghyang Daily News cover the Korean Wave in Vietnam and what are problems and remedies?
1. Vietnam as a target country for expansion of the Korean Wave
2. A reality check-up: "Vietnam and Korean Wave" stories in a Korean newspaper
3. Now, Koreans should learn more about Vietnam and Vietnamese culture
III. How can Vietnamese and Koreans know about and respect each other?
1. Use of mass media in the partner country
2. The role of the Vietnamese embassy in Seoul
IV. Conclusion and Discussion
References
Appendix
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