Chinese Franchise Supermarkets : Future Development and Core Competence-Raising Measures
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- 발행기관
- 한국프랜차이즈경영학회 바로가기
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- 간행물
- 프랜차이즈경영연구 바로가기
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- 통권
- 제2호 (2011.06)바로가기
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- 페이지
- pp.61-73
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A191798
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Supermarket Franchising, as a relatively new mode of retail business, is often regarded as one of the two hallmarks of the "Modern Logistics Revolution". After more than ten years of development, franchise supermarkets have been a rising force in retail business in China. As a product of a highly‐developed commercial economy, franchise supermarkets mainly deals in foodstuffs and other daily necessities, featuring low cost, high turnover rate, low prices and diversified inventory. Propelled by the conveniences that come with open shelves and self‐service shopping, franchise supermarkets have been growing very rapidly and the rise of many franchise supermarket brands bears testimony to its growth potential and profitability. Meanwhile, in the backdrop of this boom, some franchise supermarkets are going bankrupt. This paper analyzes the current status of franchise supermarkets and some factors bearing on their core competencies, so as to close the competitiveness gap with international retail giants.
목차
Abstract
1. Introduction
2. The Enterprise Environment and Current Situation of ChineseFranchise Supermarkets
3. Upcoming Opportunities for Franchise Supermarkets in ChangingEconomic Patterns
3.1 The Domestic Demand Expanding Strategy Paving New Ways for FranchiseSupermarkets
3.2 Changing Growth Pattern bringing New Opportunities
3.3 The Upward Shift in Consumption Pattern bring Opportunities for FranchiseBusinesses
4. Factoring Influencing Core Competence of Chinese SupermarketFranchises and Recommended Measures
4.1 Scale of Operation : Calling for New Modes of Expansion
4.2 Information and Logistics Technology : Establishing Advanced FranchiseInformation Support Systems and Supply Chain Technology
4.3 Corporate Image : Raising Customer Satisfaction and Build Retail Brand
4.4 Effective Management : Improving Operation and Raising CompetentManagers
5. Conclusion
6. References
키워드
Franchise Supermarket Core Competence Innovative Strategy Supply Chain Management Corporate Image저자
간행물 정보
발행기관
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- 발행기관명
- 한국프랜차이즈경영학회 [The Korean Society for Franchise Management]
- 설립연도
- 2010
- 분야
- 사회과학>경영학
- 소개
- 학회는 프랜차이즈 경영관리에 관하여 관련기업 및 중소상공인의 기업활동에 필요한 학술,창업,지도,육성 등에 관한 선진화, 국제화된 연구개발과 지원을 통해 관련산업의 효율적인 진흥과 균형있는 발전을 도모하여 국민경제 발전에 기여함을 목적으로 한다.
간행물
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- 간행물명
- 프랜차이즈경영연구 [Journal of Franchise Management]
- 간기
- 연간
- pISSN
- 2093-9582
- 수록기간
- 2010~2017
- 십진분류
- KDC 325 DDC 658
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