Earticle

초록

영어

Although digital contents markets grow very rapidly and are known as a higher value added industry, there is also potential risk in producing digital contents. Thus, many firms have begun to produce a firm’s digital contents by outsourcing from other companies in order to catch-up new technologies and to make stable profits. However, since contracts are decided mostly based on bidding price and also standard contract are not available, there is a limit on the benefit from the contents outsourcing. Thus, this study argues that if both contract factors such as contract concreteness and flexibility are well managed, the on-line digital contents will increase the performance of a firm. This study deals with the influence on the firm's performance by the outsourcing in contract factors based on the empirical analysis. Using regression analysis with these two dependent variables, the findings showed that the contract concreteness had positive effects on both cost improvement performance and efficiency improvement performance, but the contract feasibility only had positive effect on efficiency improvement performance. In addition, the result of the study showed that the contract performance of outsourcing the digital contents have a positive impact on the partnership intention.

목차

Abstract
 1. 서론
 2. 이론적 배경연구 및 가설 설정
  2.1 계약속성에 관련된 연구 및 가설
  2.2 계약 성과에 관련된 연구 및 가설
 3. 연구모형 및 변수의 정의
 4. 연구 분석
  4.1 자료의 수집
  4.2 신뢰성 및 타당성 분석
  4.3 가설 검증
 5. 결론 및 시사점
 6. 참고문헌

키워드

저자

• 김선민 [ Seon-Min Kim | 서울과학기술대학교 글로벌경영학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620