Earticle

초록

영어

The paper finds the factors affecting the trend of using microblog in China in comparison with Korea. The paper focuses on social, economic and political factors, not information technology factors. The proportion of using microblog in China was 48.7 percents while that of Korea was 8.5 percents. In the proportion of using microblog, China is higher than Korea. The reasons are as follows. First, in China, microblog is more competitive than other internet services. Microblog is substitute for internet news service because a function of microblog is to report facts not reported by internet news service. Second, microblog is substitute for internet forum and BBS because they can build confidential on-line networks through microblog, and microblog has following-followers function. Third, Chinese is appropriate for microblog in comparison with other languages because Chinese is more concise than other languages.

목차

Ⅰ. 서론
 Ⅱ. 기존 연구, 연구방법 및 정의
  1. 기존 연구 검토
  2. 연구방법과 정의
 Ⅲ. 마이크로블로그 이용행태
  1. 유형별 SNS 이용
  2. 중국의 사용 추세
 Ⅳ. 마이크로블로그 사용 격차 요인
  1. 국가의 언론방송통제 정도
  2. 대안매체기능의 정도
  3. 타 서비스에 대한 경쟁력
  4. 경영전략
 V. 결론
 참고문헌
 논문초록

키워드

저자

• 이중희 [ Lee, Jung-Hee | 부경대 국제지역학부 중국학전공 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아 문화연구 [Journal of North-east Asian Cultures]

• 간기

  계간

• pISSN

  1598-3692

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 910 DDC 950