Earticle

초록

영어

This study aims at making full use of operation know-how of U.S. exhibition industry by analyzing institutions and education systems related to the trade exhibition industry of the U.S., one of the world's leading countries in the sector and comparing with those of South Korea. It found out that operation know-how of U.S. trade exhibition industry that takes up almost 1% of overall GDP of the U.S. was created by specialized pragmatic human resources training such as CEM, outstanding exhibition marketing ability, abundant nature & tourism environment, inexpensive room charge and rental, well-equipped entertainment including internet environment.

목차

Abstract
 I. 서론
 II. 한ㆍ미 무역전시산업의 비교분석
  1. 비교분석을 위한 무역전시산업의 개념과 특징
  2. 미국경제에서의 무역전시산업의 현황과 과제
  3. 한국경제에서의 무역전시산업의 현황, 과제 및 육성의 필요성
 III. 한·미 무역전시회의 경쟁력 요인도출
  1. 조사의 설계
  2. 연구의 조사방법
  3. 자료의 분석
  4. 분석결과의 요약
 Ⅳ. 미국의 무역전시회의 경쟁력 요인분석
  1. 미국의 무역전시 및 이벤트 주최자 및 전시장 현황
  2. 미국의 지원 제도 및 정책 (정부의 역할)
  3. 미국의 무역전시 및 이벤트관련 교육시스템 분석 (전시 기획자, 참가업체)
  4. 전시컨벤션 마케팅 기관으로서 “CVB” 역할 극대 (전시장 인프라)
 V. 결론
  1. 요약
  2. 정책적 시사점
  3. 연구의 한계 및 제언
 참고문헌

키워드

저자

• 윤기관 [ Ki Kwan Yoon | 충남대학교 무역학과 교수 ] 교신저자
• 임소선 [ So-Sun Lim | 충남대학교 대학원 무역학과 ] 주저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380