Earticle

초록

영어

The purpose of this study is to examine the factors influencing performance of market orientation in the social enterprise with entrepreneurship. This model tests various theoretical research hypotheses relating to performance of social enterprise, market orientation, and entrepreneurship. The results of hypothesis testing are as follows. First, customer orientation and inter-departmental coordination positively influence market orientation. But competitor orientation does not significantly influence market orientation in social enterprise. Second, customer orientation to social performance for high group of innovativeness is significantly larger than those for low group of innovativeness. And inter-departmental coordination to social performance for low group of innovativeness is significantly larger than those for high group of innovativeness. Third, customer orientation and inter-departmental coordination to social performance for low group of proactiveness is significantly larger than those for high group of proactiveness. Finally, customer orientation and inter-departmental coordination to social performance for high group of risk-taking is significantly larger than those for low group of risk-taking.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 연구모형 및 가설설정
 Ⅳ. 실증분석결과 및 논의
 Ⅴ. 결론
 참고문헌
 Abstract

키워드

저자

• 장성희 [ Sung-Hee Jang | 경북대학교 경영학부 BK21 연구교수 ] 제1저자
• 하갑진 [ Gab-Jin Ha | 경남도립거창대학 경영과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658