Earticle

초록

영어

Nowadays consumer's consumption is changed variously by developed high technology of information network. The representative change of consumer's consumption is 'home shopping' channel on cable TV. Consumer's consumption pattern is intended to be high quality oriented, various, and unique. Every home shopping is trying to induce their customer's interest and show up their products by various ways to satisfy customer's needs on broadcasting home shopping. They hire a special guest for inducing consumer's interest or a food coordinator to set up a table for showing up their products. These efforts show up the image of their products so it is affected consumers to purchase it. Therefore this study shows that consumers don't only consider functions or price of products but also image coordination, various cooking demonstration and practical uses of products when consumers buy it. Food coordinators are working on many fields of our society but it's the beginning step on home shopping as a food coordinator. This study is willing to help other researchers to study a role of food coordinator from now on.

목차

Abstract
 I. 서론
  1. 문제의 제기 및 연구목적
 Ⅱ. 이론적 배경
  1. 푸드코디네이터의 개념 및 역할
  2. 홈쇼핑
  3. 소비자 구매행동의 영향 요인
  4. 선행연구
 Ⅲ. 조사 설계
  1. 조사대상 및 기간
  2. 설문지 구성
  3. 통계분석 방법
 IV. 연구 결과
  1. 조사 대상자의 일반적 특징
  2. 측정척도의 신뢰도 및 타당성 검증
  3. 요인별 차이검증 결과
  4. 테이블 세팅이 구매행동에 미치는 영향 분석
 Ⅴ.결론
  1. 연구의 요약
  2. 연구의 한계점 및 제언
 참고문헌

키워드

저자

• 정명애 [ Jung Myoung Ae | 경기대학교 일반대학원 외식조리관리학과 박사과정. ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  식공간연구 [JOURNAL OF THE TABLE & FOOD COORDINATE]

• 간기

  반년간

• pISSN

  1976-3182

• 수록기간

  2006~2012

• 등재여부

  KCI 등재후보

• 십진분류

  KDC 594 DDC 641